Six deliverables, not a retainer
The whole build, part by part.
Six systems, built in dependency order because four of them read from the first. Every one ships documented, with the credentials in your name.
- 2-4 wksMap to cutover, typical
- 6Systems, built as one machine
- 30 daysPost-cutover support, included
Pick one and look inside
Six systems. Built as one machine.
Each one is a real deliverable with its own scope. They are built in dependency order, because four of them read from the first.
Backend tech infrastructure
Your CRM, booking, payments, and client delivery wired into a single system with one data model. Built first, because every other system on this page depends on it.
What physically gets built
- One data modelContacts, companies, deals, and engagements defined once, with the fields you actually use and none of the ones you do not. Everything downstream reads from this.
- Tool-to-tool syncForm, CRM, calendar, payment processor, and delivery tooling connected so a change in one lands everywhere else without a person in the middle.
- Booking and payment flowsRound-robin or single-host booking, deposits or full payment, reminders, reschedules, and the no-show path all handled as one flow rather than four disconnected ones.
- Client onboarding automationContract signed triggers the welcome, the intake form, the folder, the kickoff invite, and the internal task set. Nobody has to remember the sequence.
- Go HighLevel
- Airtable
- Stripe
- Notion
- tool-agnostic
Custom automation
We find the repeated work across your operation and move it into automations that run whether or not anyone is at their desk.
What physically gets built
- Workflow auditEvery recurring task logged with its frequency and its time cost, then sorted by how much you get back per hour of build. You see the ranking before we build anything.
- Lead routingInbound assigned by source, territory, value, or availability, with an escalation path when the owner does not respond inside the window.
- Follow-up enginesSequences that run to completion instead of stopping at message three, with real branching on what the contact actually did.
- Reporting automationThe Monday report builds itself and lands where you already look, instead of costing someone their morning.
- Make
- n8n
- Pabbly
- Zapier
- tool-agnostic
AI-powered operations
Qualification, routing, and follow-up that read what a lead actually said and respond to it, so speed to lead stops depending on who happens to be awake.
What physically gets built
- Qualification engineFit, budget, timing, and intent scored from what the lead submitted and what enrichment adds, against criteria you define and can change without a developer.
- Speed-to-lead responderA first reply inside minutes, any hour, that references what they actually asked about rather than opening with a generic thank-you.
- Intent-based routingDifferent answers, different paths. A pricing question and a "just browsing" go to different sequences and different owners.
- Reactivation passesDormant leads worked with context, referencing the original conversation rather than pretending it never happened.
- Claude
- OpenAI
- Go HighLevel
- n8n
- tool-agnostic
GTM infrastructure
Warmed sending domains, enriched and verified lists, and multi-channel sequences that run daily. The unglamorous half is the half that decides whether any of it lands.
What physically gets built
- Domain and inbox setupSeparate sending domains, SPF, DKIM and DMARC configured correctly, and a warmup period run properly rather than skipped because it is slow.
- List building and enrichmentTargeting built from your actual best-fit customers, enriched, then verified. Bounce rate is treated as a build metric, not an afterthought.
- Multi-channel sequencesEmail and LinkedIn working as one sequence with shared state, so a reply on one channel stops the other instead of talking over it.
- Reply handlingReplies classified and routed the moment they land, with the interested ones surfaced immediately and the rest handled without cluttering anyone’s inbox.
- Instantly
- Smartlead
- Clay
- Apollo
- tool-agnostic
Reporting and dashboards
Real-time visibility into pipeline, response time, and conversion, built on the data model the rest of the system already writes to.
What physically gets built
- Pipeline dashboardVolume, velocity, and conversion by stage, updating live, reading from the same records your team works in so it cannot disagree with them.
- Response-time trackingTime to first touch by source and by owner. Usually the first number that changes after a build, and the easiest to argue from.
- Source attributionWhich channels produce revenue, not just leads, tracked end to end from first touch to closed.
- Anomaly alertsThresholds on the numbers that matter, so a stage that stops converting pages you the same week instead of the next quarter.
- Looker Studio
- Metabase
- Airtable
- Go HighLevel
- tool-agnostic
Documentation and handover
Every workflow written up, every credential transferred, every decision explained. This is included in every build, and it is the reason the retainer stays optional.
What physically gets built
- Written runbookEvery workflow documented in the language of the person running the business: what it does, what triggers it, what breaks it, and what to do when it does.
- Credential transferEvery account in your name, on your billing, with us removed at the end unless you ask otherwise. No hostage logins.
- Architecture mapA single diagram of how the pieces connect, so the next person you hire can orient in an afternoon instead of a fortnight.
- Decision logWhy each significant choice was made, including the options we rejected. This is what stops a future change quietly undoing a deliberate decision.
- Notion
- Loom
- Google Workspace
- tool-agnostic
How the two to four weeks actually go
Five steps. You are in one meeting a week.
Step 1 of 5
Audit your current systems
We map your stack, your workflows, and where the hours go. You get the inefficiencies, the redundancies, and the leaks written down in one place, whether or not you hire us.
Step 2 of 5
Build the automation layer
We connect your tools so they talk to each other. Data syncs on its own. Tasks fire without anyone remembering to fire them.
Step 3 of 5
Install AI operations
CRM, pipelines, follow-up, and booking configured with AI doing the qualifying and routing, so speed to lead stops depending on who is awake.
Step 4 of 5
Turn on GTM infrastructure
Warmed domains, enriched lists, multi-channel sequences. Leads come in, sequences run, calls land on the calendar.
Step 5 of 5
Optimise, document, hand off
We watch it run, tune what needs tuning, write the whole thing up, and hand you the keys. Ongoing optimisation is available. It is never a condition of the build.
Same business, six weeks apart
What changes when the backend is real.
Running on duct tape
- Three people moving data between tools
- Leads answered whenever someone notices
- Follow-up stops at message three
- Nine subscriptions, overlapping features
- Reporting means asking someone
- The system lives in one person’s head
Running on infrastructure
- Data syncs itself, no one touches it
- Every lead answered in minutes, always
- Sequences run to completion, every time
- A consolidated stack, roughly 40% cheaper
- A dashboard you check, not a person you ask
- A documented system you own outright
One call, no deck, no pitch
Bring us the mess. Leave with the map.
On the call we go through your stack, your workflows, and where the hours and the leads are going. You leave with the leak map whether or not you work with us.
- 30 minutes, one call
- You keep the audit either way
- No retainer trap, ever